Oclassica is featured in The Savvy Musician 2.0 by David Cutler, published by Oxford University Press. The book’s “Record Label Dilemma” section presents the label’s innovative approach to the classical music industry, with a particular focus on curation and digital distribution strategies.
Founded by violist and composer Sergey Bryukhno, Oclassica promotes talented but often overlooked musicians through a digital-only classical music label model. By examining marketplace trends and listener preferences, the label curates compilation albums with repertoire and titles that resonate with audiences worldwide. This approach has helped Oclassica releases achieve strong streaming performance, providing artists with new opportunities to connect with listeners.
The Savvy Musician 2.0 (ISBN 978-0-19-779595-8) by David Cutler is available from Oxford University Press and Amazon.